Materials & craft

Base metals

Every metal body starts as solid brass — chosen for how cleanly it takes plating, how much detail it holds in casting, and how it wears at the price we want to keep. Pieces list their base metal on the product page, always.

We don't describe brass as 'gold' anywhere, in any lighting, for any reason. It's brass, plated well — which is exactly what fashion jewellery should be.

Plating, in microns

'Gold-plated' is a promise with a thickness, and thickness is measurable. Our standard finish carries 1 micron of gold-tone plating on skin-contact surfaces — the difference between a finish that survives a season and one that survives a fortnight.

Rhodium-tone finishes follow the same logic on the cool side of the palette. Antique finishes are deliberately darkened in recesses; that shading is a design decision, not tarnish, and it's meant to stay.

Stones with real names

Cubic zirconia. Glass crystal. Freshwater pearl. Enamel. Resin. Every stone on every product page is named as what it is — no 'diamond-look', no invented gemstone vocabulary, no strategic vagueness.

Cuts are named too, because cut is what you actually see: a pear cut moves light differently from a hexagonal step cut, and if we bothered to facet it, we'll bother to tell you.

Closures & construction

Every closure design is worked against chiffon, silk and knit before it's approved — a piece that snags a dupatta in the studio doesn't ship. Post-and-butterfly backs sit flat; hinged hoops click shut without pinching; necklaces close with lobster clasps and extenders rather than fiddly spring rings.

Where a piece is hollow-backed to save weight, we say so — that engineering is why a cuff can photograph bold at 24 grams instead of aching at 60.

What we won't claim

You won't find 'hypoallergenic', 'nickel-free', 'waterproof' or 'tarnish-proof' on our pages unless a specific supplier test for that specific batch backs the words. Unverified comfort language is the costume jewellery industry's oldest habit, and we're not keeping it.

When a verification exists, it appears in the product's materials section, plainly worded. When it doesn't, the absence is the honesty.

Care, briefly

Plated jewellery lives longest with three habits: wipe after wear, store dry in the pouch, and go on last — after perfume, spray and moisturiser. The full routine, including monsoon-specific advice, lives in the care guide.